Woodpecker: The best email marketing and cold email software in 2023

What Does Woodpecker Do?

Woodpecker is an email marketing software that enables businesses to create, send, and track emails with ease. It provides a suite of features that enable businesses to craft personalized campaigns and track their results.

This software also provides businesses with powerful analytics and reporting tools that allow them to measure the success of their campaigns. This includes the ability to track open rates, click-through rates, and other metrics.

Woodpecker also provides businesses with a variety of email templates that can be used to create campaigns quickly and easily. These templates are customizable and can be used to create campaigns that match the style and tone of your business.

Advantages of Using Woodpecker

There are a number of advantages to using Woodpecker for your email marketing campaigns. Here are some of the key advantages:

1. Easy to use: Woodpecker is designed to be easy to use, even for those who are new to email marketing. It provides a simple and intuitive interface that makes it easy to create, send, and track emails.

2. Comprehensive features: Woodpecker provides a comprehensive suite of features that allow you to create and track powerful email marketing campaigns.

3. Automation: Woodpecker provides the ability to automate email campaigns, which can save time and effort.

4. Reports and analytics: Woodpecker provides a variety of reports and analytics that allow you to measure the success of your campaigns.

5. Affordable: Woodpecker is an affordable software that can be used by both small and large businesses.

How Woodpecker Software Can Transform Your Business

Woodpecker is a powerful email marketing software that can help your business increase its reach and grow its customer base. Here are some of the ways it can help your business:

1. Automation: Woodpecker provides the ability to automate email campaigns, which can save time and effort. This allows businesses to focus on more important tasks.

2. Personalization: Woodpecker allows businesses to create personalized campaigns that are tailored to their customers. This allows businesses to build relationships with their customers and increase customer loyalty.

3. Tracking: Woodpecker provides a variety of reports and analytics that allow businesses to track their campaigns and measure their success. This allows businesses to make informed decisions and take the necessary steps to improve their campaigns.

Woodpecker Features

Woodpecker provides businesses with a wide range of features that make it one of the most powerful email marketing and cold email tools on the market. Woodpecker’s cold email service has a ton of cool features. Here are some of the key features:

Follow-up automation

Woodpecker allows you to follow up automatically within the same thread. This is very important for email marketing and cold email. It makes perfect sense because it makes sure your prospects have a full context - if they didn’t open your first email, they can simply read the thread and see what you’re talking about. Woodpecker also allows you to set the days and hours of delivery within a chosen time zone for the emails in your campaign.

Human-like sending

Woodpecker lets you integrate your Gmail, Outlook or any IMAP in seconds. You can also use as many addresses as you need and set aliases - this is perfect for a large team that is trying to reach out to a prospect multiple times.

After you set everything up, your messages get sent automatically one-by-one. Due to Woodpecker’s email throttling algorithm, emails get sent with irregular frequency, which helps keep your domain away from anti-spam filters.

The personalization also helps a lot too, you can use custom fields and snippets to merge information from your contact base into your templates. This makes emails feel unique and personal. Oh, and you can just import all this information from your CRM too.

Security

Woodpecker puts a big emphasis on security. One of the first things they do to keep your email secure is to eliminate duplicates. Whether you’re importing contacts from a CSV, adding them manually, or syncing them from another software, Woodpecker automatically detects duplicates and removes them from your cold email prospect list.

They also make sure that you avoid sending to non-existing addresses. If there’s a chance of a hard bounce, your email won’t be sent to that doubtful address. This alone is worth the price because it protects you from getting blacklisted due to having too many hard bounces.

They also protect you from sending the same message twice to the same person, which can prevent a lot of embarrassing mistakes.

Tons of stats

• Track open rates - this lets you know how many people open your messages and lets you see when your emails get opened most often.

• Track reply rates - this lets you see how many people respond to your messages, which can help you improve your email copy to get more responses

• See how many replies were positive - this is pretty cool because it lets you mark the replies as interested, maybe later or not interested. That way you can step back and measure the sheer effectiveness of any one cold email campaign.

• Count the clicks on your links - while I wouldn’t really recommend using links in your initial outreach (people think they’re scammy), Woodpecker lets you measure the click-through rates of any links you include

• Control your bounce rate - you can see how many of your emails got bounced and control the rate of invalid emails in your prospect list, making sure your domain always has a good reputation
  
  

Knowing these stats is critical to running and growing a successful email campaign because you can test various lists, messages, subject lines, etc. to see what gets the best results.

Integrations

Woodpecker integrates with a variety of other tools, such as Salesforce and Zendesk, to provide a comprehensive suite of features.

User Reviews

Woodpecker is a popular email marketing and cold email software that is used by businesses of all sizes. It has a wide range of features that make it one of the most powerful tools on the market.

User reviews of Woodpecker are overwhelmingly positive. Customers praise the software for its ease of use and comprehensive features. They also mention the great customer service and the affordability of the plans.

Pricing and Plans

Woodpecker offers a variety of plans that are tailored to the needs of businesses of all sizes. The plans range from the free plan, which provides basic features, to the Enterprise plan, which provides access to all of Woodpecker's features.

Woodpecker does offer a free 7-day trial or 50 cold emails trial so you can use all of their features to see if you like it and want to continue using it. After your free trial ends, all of your campaigns are paused (not deleted, whew!) until you choose your pricing plan and you can still access all of your campaigns and stats.

The best part is that they don’t even ask for your credit card information, which makes it much easier to sign up for that free trial.

There’s no long-term commitments and no contracts, which is nice. You just pay as you go and you can cancel at any time. You can also upgrade or downgrade your account anytime.

Again, Woodpecker offers a free 7-day trial (and they don’t even ask for your credit card information), so you have nothing to lose by giving them a try. Sign up for a free trial today.